Global analytics
Total, active and new contacts, conversations, workflows executed and their success rate, AI executions, broadcasts and labels — the overall health of your CRM in one view.
Analytics
CRM and messaging analytics you can trust.
Clio’s analytics show what is happening across your customer conversations: contacts, conversations and workflow runs, campaign delivery and read rates, AI usage, and what WhatsApp and AI are costing you — in rupees. When a number isn’t available, Clio shows a dash, never a misleading zero.
Broadcast analytics
For WhatsApp campaigns: messages sent, delivered, read, failed and pending, with read rates per campaign and across campaigns.
Spend analytics
WhatsApp spend from Meta’s own pricing analytics alongside estimated AI cost, broken down over time, by provider and by campaign. All amounts in INR.
AI analytics
Requests, tokens, latency, success rate and estimated cost across your AI assistants, day by day.
Workflow run history
Every workflow run is recorded step by step, so you can see what ran, what was sent and where a run stopped.
Export to CSV
Take the numbers elsewhere with CSV export. Exports are limited to roles with permission and recorded.
Analytics questions
Questions about Clio analytics
How do I measure WhatsApp campaign performance?
Each campaign in Clio reports how many messages were sent, delivered, read and failed, using the delivery statuses WhatsApp returns. Broadcast analytics compares read rates across campaigns.
Can I see what I spend on WhatsApp?
Yes. Spend analytics reads WhatsApp usage from Meta’s pricing analytics for your account and shows it in rupees, next to estimated AI costs. Meta bills those charges to you directly; Clio adds no markup.
Which plan includes the analytics dashboard?
The analytics dashboard is included from the Growth plan. See Clio pricing.
Your WhatsApp operation shouldn’t
depend on one person’s phone.
Give your team one place for conversations, customer data, automation, and follow-ups.
Meta-verified business required · Official Meta WhatsApp Cloud API · Meta messaging charges billed separately
Prefer to talk first? support@clio.co.in